Reidsville, North Carolina

"Hard Work, Loyalty, and Respect"

Trax North Carolina staff

About Us

For over 30 years, this Reidsville office has pleased hundreds of customers with brands like Caterpillar, Hitachi, Klein, Volvo, Euclid, Komatsu, Kobelco and Deere by supplying the best equipment for the customers individual needs.

Trax North Carolina's personal service and commitment to exceeding customers' expectations has resulted in strong, long standing relationships with all types of customers, from one-man grading operations to huge international quarry companies. Trax North Carolina also sells customers' equipment for them, so customers can get the needed equipment for the next job.

Jule McMichael

Jule McMichael, Owner, President.
Jule graduated from UNC Chapel Hill in 1994 with a Bachelor of Science in Business Administration. He was a co-founder of TRAX North Carolina back in 2001. Jule has worked in the heavy equipment industry since 1999.

Jule is married to wife Leigh. He has 3 beautiful daughters: Kaleigh, Maddie, and Tess. He enjoys spending time with his family, fishing, hiking, and just playing outdoors.


Lilly, TRAX North Carolina Mascot.
Lilly is a rescue golden retriever who has been working at TRAX North Carolina since 2009. She loves to ride in the TRAX North Carolina pickup truck. She loves swimming in the TRAX North Carolina pond and greeting customers!